What’s in a name?
So my friends know I originally had another name for my little page. Unfortunately it was such a good idea that it turns out there was already a brand with a similar name, and I couldn’t use it. And there was also a conflict with me using a bee in the logo, and as much as it pained me to drop it I had to say goodbye to the commissioned artwork I had set my heart on (credit the award winning Purple Tasche) although mine was way more beautiful than it’s ugly and outdated rival.
The saving grace came from another flash of inspiration I had back in the long spring/summer lockdown. The raspberries in our little suburban garden seem to attract bees more than anything else. I had already thought to include the berries in the logo because they were my link to location. We’ve lived in the Bracknell area for around 15 years now, and strange as it is to me originally coming from the Cotswolds, as a place it now feels like home. I guess that’s what happens when you have kids…you finally put down roots.
Local connection
Anyway the reason for the berries is because blackberries are a symbol of Bracknell to me. Being a forested area, it is absolutely abundant with them come late August. Its one of the best things about living here. And it links my little venture directly to the forest, in the area it was founded. And to it’s eco-system.
Berries are special and nourish all of us, and I wanted to reflect that. Their flowers attract bees. They stand out in the bushes in colours that let us know they are ripe. Picking a product when you buy it is a bit like picking a berry, it takes some forethought, care, and you have to only pick the best ones.
My main aim was always to offer reusable nappies in trial bundles, and with the word bundle associated with baby and “bundle of joy”; it just stuck.
And it works for period pad bundles too. The best the market has to offer, chosen by hand and all wrapped up in one beautiful eco-friendly bundle.
The plan
So in a way I am glad I came across that stumbling block, because it made me think again and I think I may have come up with something stronger for it. Or not. I’ll never be able to find out. There will be a bee appearing somewhere in the master plan. I’m still determined to make enough to sponsor the Bumble Bee Conservation Trust. And I won’t let anyone spoil that.
Bees and bumble bees are so critical to our local natural environment in the UK it’s something I feel deeply about. They mean more than just honey. Our countryside, farming, and independently produced food is totally dependent on bees for pollination. I’m determined to promote the issue to a mainstream mindset that you don’t have to be vegan to have an ecological impact. Everything you do as a consumer and a living being links you in some way to this chain. Supporting our local producers, by buying locally produced meat, veg and dairy, in turn benefits the economy and the environment in a way that maintains the balance, not circumnavigating it because it’s fashionable.
We are all interdependent in this world, and if we don’t look after our own fragile local eco-system; then no one will.
